(Blountville, Tenn.)-- The marketing department at Tri-Cities Regional Airport (TCRA) has been recognized for their creative efforts by the Volunteer Chapter of the Public Relations Society of America, located in Knoxville, Tennessee.

On April 10, 2008, the TCRA marketing department won the Award of Excellence in Community Relations for its "Flock to Florida" promotion. This honor is given to the highest scoring entry in each of the Volunteer Chapter program award categories.

The TCRA marketing team developed the "Flock to Florida" promotion using pink yard flamingos to build awareness of new low fare flights to Ft. Lauderdale, create excitement in the community and kick-start ticket sales. The airport partnered with Pal's Sudden Service and WJHL NewsChannel 11 for high visibility and media coverage during the three week promotion period.

The Program Award category of the Volunteer Chapter PRSA Awards honors outstanding achievement in comprehensive public relations programs among East Tennessee communications professionals.